Audience Reach Calculator
Project total monthly reach from how often you post and your average impressions per post.
Pro tips
- Reach ≠ impressions — same person seeing 3 posts is 1 reach
- Increasing cadence usually drops avg impressions per post
- Track unique reach % monthly to spot audience saturation
- A healthy creator reaches 10–20× their follower count monthly
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Growth payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.