Brand Deal Rate Calculator
Stop guessing your sponsorship rate. Get a fair price range based on your followers, engagement and platform.
Pro tips
- Always quote a range — gives room to negotiate
- Bundle deliverables (post + Story + reuse rights) for higher rates
- Engagement rate matters more than raw follower count for micro creators
- Add 25–50% for usage rights or exclusivity clauses
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Earnings payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
How do brands actually decide what to pay?+
Most brands start from CPM (cost per 1,000 reachable followers), then adjust for engagement quality, niche relevance and deliverables.
Should I charge less if I'm just starting out?+
Don't undercut — it's hard to raise rates later. Instead offer added value (extra Stories, longer license) at your fair rate.