Facebook CPM Calculator
Calculate Facebook CPM and creator RPM by niche, country and placement. Compare your real numbers against placement benchmarks for in-stream ads, Reels and feed ads.
What advertisers pay Facebook per 1,000 ad impressions.
What you actually earn per 1,000 views after Facebook's revenue share and unmonetized impressions.
Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.
Pro tips
- In-stream ads on long-form video deliver the highest creator CPM
- Reels CPM is typically lower but reach is higher
- Tier 1 audiences (US, UK, CA, AU) pay 3–5× more than global average
- Refresh creatives every 2 weeks to avoid CPM inflation
Benchmark your Facebook CPM
Facebook offers some of the highest CPMs in social — particularly for in-stream ads on long-form video. Use this calculator to track campaign efficiency or estimate creator earnings.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Facebook payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
What is a good Facebook CPM?+
Feed ads usually run $4–$10, in-stream creator revenue $3–$8, Reels $1–$3. Higher-value niches like finance and B2B can exceed these ranges.
Why is my Facebook CPM so high?+
Common causes: narrow targeting, low ad relevance score, premium audience, or seasonal demand spikes. Test broader audiences and fresh creative.
Does Facebook pay creators?+
Yes — through in-stream ads on videos 60s+ and the Reels Play Bonus program. Eligible creators keep ~55% of in-stream ad revenue.