Facebook Earnings Estimator
See what your Facebook video and Reels traffic could be worth. Uses realistic CPM ranges for in-stream ads and Reels monetization.
Pro tips
- Longer videos (3+ min) earn the most via in-stream ads
- Audience retention is the #1 monetization signal
- RPM varies massively by country — Tier 1 audiences pay best
- Mix Reels for reach with longer videos for revenue
Maximize your Facebook creator revenue
Facebook monetization rewards watch time and retention. Creators who consistently produce 3+ minute videos with strong audience retention can earn 3–10× more per view than short-form-only creators.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Facebook payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
How much does Facebook pay per 1,000 views?+
Facebook in-stream ads typically pay $0.50–$3.00 per 1,000 monetized views, depending on niche, country and ad fill rate. Reels Bonus payments vary by program.
Why is Facebook RPM higher than TikTok?+
Facebook serves traditional pre-roll and mid-roll ads on long-form video, which command much higher CPMs than short-form formats.