In depth
Audience quality is the single biggest factor brands use when deciding sponsorship rates. Two creators with identical follower counts can have a 10× difference in usable reach once bot followers, inactive accounts, and out-of-target geographies are removed.
WicMe scores audience quality using a blend of engagement rate stability, follower-growth curve smoothness, comment-to-like ratio, average response sentiment, and the share of audience in the creator's primary target market.
What affects Audience Quality
- Engagement consistency over the last 30 posts.
- Follower-growth curve — sudden spikes often indicate purchased followers.
- Comment-to-like ratio (healthy range 1–4%).
- Audience country distribution vs. niche relevance.
- Share of follows from accounts with profile photos and recent activity.