Instagram CPM Calculator
Estimate Instagram CPM by niche, country and placement. Compare benchmark CPM against your real numbers and see what you actually keep after platform fees.
What advertisers pay Instagram per 1,000 ad impressions.
What you actually earn per 1,000 views after Instagram's revenue share and unmonetized impressions.
Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.
Pro tips
- Feed posts deliver the highest CPM but lowest reach
- Reels reach is huge but CPM lags behind feed
- Stories sit in the middle — great for direct response
- Tier 1 audiences (US, UK, AU) push CPM 3–4× global average
Benchmark your Instagram CPM
Instagram remains a core platform for brand campaigns. This calculator adjusts CPM benchmarks by niche and country, and shows estimated creator-side earnings.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Instagram payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
What's a good Instagram CPM?+
Reels typically run $2–$7, Stories $3–$8, feed $5–$12. Premium niches like luxury, finance and B2B can exceed these ranges significantly.
Why is feed CPM higher than Reels?+
Feed posts have stronger purchase intent signals, longer dwell time and better targeting data — so advertisers pay more per impression.
What's a good Story CPM?+
$3–$8 globally. Stories convert well for direct response which keeps advertiser bids healthy. Premium audiences and luxury niches reach $15+.
Does Instagram pay creators directly?+
Yes for eligible creators via Reels Bonuses, Subscriptions and the Creator Marketplace. Most income still comes from sponsored content rather than ad-share.