Instagram Story CPM Calculator
Stories are Instagram's highest-converting placement for direct response. Benchmark Story CPM by niche and country and see what creators actually keep.
What advertisers pay Instagram per 1,000 ad impressions.
What you actually earn per 1,000 views after Instagram's revenue share and unmonetized impressions.
Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.
Pro tips
- Stories convert direct response best — keep CTAs explicit
- Sticker engagement (polls, links) boosts effective CPM
- Story ads in tier 1 markets can clear $15+ CPM
- Series of 3 Stories outperforms single-Story creatives
Why Instagram Stories command premium CPM
Stories blend high reach with direct-response intent — link stickers, polls and product tags drive measurable conversions, which keeps advertiser bids strong.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported Instagram payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
What's a good Instagram Story CPM?+
$3–$8 globally. Premium niches (luxury, finance, B2B) and tier 1 audiences (US/UK/AU) regularly clear $12–$20 CPM.
Why do Stories have higher CPM than Reels?+
Stories sit between feed and Reels for purchase intent. They drive direct response actions (link clicks, sticker taps) which advertisers value more than passive views.