TikTok CPM Calculator
Calculate TikTok CPM and estimated creator RPM by niche and country. Useful for ad campaigns, brand deals and Creativity Program estimates.
What advertisers pay TikTok per 1,000 ad impressions.
What you actually earn per 1,000 views after TikTok's revenue share and unmonetized impressions.
Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.
Pro tips
- TikTok in-feed ad CPM typically ranges $4–$10
- Creator Fund payouts equate to roughly $0.02–$0.04 CPM
- Creativity Program (1+ min videos) pays 10–20× more
- Track CPM weekly — rising CPM means audience fatigue
Why CPM matters on TikTok
CPM is the universal benchmark for advertising efficiency on TikTok. This calculator adjusts the benchmark for your niche and audience country, then estimates the creator RPM you actually keep.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported TikTok payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
What is a good CPM on TikTok?+
Paid in-feed ads run $4–$10 CPM. Creator Fund payouts are far lower (~$0.02–$0.04 CPM). The Creativity Program pays $0.40–$1.00 RPM on qualifying long-form views.
How is CPM calculated?+
CPM = (total spend or revenue ÷ total views) × 1,000. It standardizes cost per 1,000 impressions so you can compare campaigns and creators.
What's the highest paying niche on TikTok?+
Finance, crypto and insurance creators see 3–5× higher CPMs because each customer is worth thousands in lifetime value.
Why does country matter for TikTok CPM?+
US, UK, AU and Canadian audiences attract premium advertiser bids. India, Brazil and Indonesia have huge reach but lower CPMs because advertiser spend per user is smaller.