TikTok Sponsorship Rate Calculator
Stop guessing your TikTok brand deal rate. Get a fair sponsorship range based on followers, average views and engagement.
Pro tips
- TikTok sponsorships price more from average views than followers
- Bundle (1 video + 2 reposts) for 30–50% extra
- Charge 25–50% more for whitelisting / paid usage rights
- Niche-specific creators outprice generalists at the same size
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported TikTok payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
How much should I charge for a TikTok sponsorship?+
A good baseline is $25 per 1,000 followers OR $20 per 1,000 average views — whichever is higher. Adjust up for engagement and niche.
Are TikTok rates higher than Instagram?+
TikTok pays similar or slightly less per follower than Instagram, but average views are usually much higher — so dollar amounts are often comparable.