X (Twitter)

X (Twitter) CPM Calculator

Calculate X CPM by niche, country and placement. See benchmark CPM, estimated creator ad-share RPM and earnings per 1M impressions.

Ad spend / creator revenue ($)

Total views / impressions

Placement

Content niche

Primary audience country

Your CPM

$2.00

per 1,000 impressions

Benchmark CPM

$1.55 – $6.20

Creator ad-share · niche × geo

Est. creator RPM

$0.85 – $3.41

After X's 45% cut

Per 1M views (advertiser)

$3,875.00

Per 1M views (your earnings)

$2,131.25

CPM vs RPM

CPM

What advertisers pay X per 1,000 ad impressions.

RPM

What you actually earn per 1,000 views after X's revenue share and unmonetized impressions.

Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.

Pro tips

Premium-user impressions count most for creator payouts
Reply impressions on viral threads can multiply ad-share earnings
Niches like finance, tech and politics pay 2–3× higher CPM
Engagement-heavy posts (replies, bookmarks) outperform plain views

Benchmark your X CPM

X's creator ad-share program rewards engagement from verified users. Use this calculator to model ad spend or estimate creator revenue by niche and country.

How we calculate

Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.

Assumptions. We blend publicly reported X (Twitter) payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.

Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.

FAQ

What's a good X CPM?+

Promoted posts run $3–$9, timeline ads $2–$6, creator ad-share $1–$4. Premium subscriber impressions are weighted significantly higher in the payout formula.

How does X creator ad-share work?+

Eligible creators earn a share of ad revenue from impressions on their posts shown to verified Premium users. Niche, engagement and reply quality all influence payout.