YouTube CPM Calculator
Estimate YouTube CPM and creator RPM by niche, country and placement. See exactly how much advertisers pay — and how much you actually keep after YouTube's 45% cut.
What advertisers pay YouTube per 1,000 ad impressions.
What you actually earn per 1,000 views after YouTube's revenue share and unmonetized impressions.
Updated regularly using public creator benchmark data, niche-weighted advertiser CPMs and country-level ad-market multipliers.
Pro tips
- Long-form videos with mid-rolls deliver the highest RPM
- Shorts CPM is a fraction of long-form — scale matters
- Finance, B2B and tech niches push CPM 3–5× higher
- Q4 (Oct–Dec) usually sees the biggest CPM spike
Benchmark your YouTube CPM and RPM
YouTube remains one of the highest-paying platforms for long-form creators. This calculator adjusts the benchmark CPM by your niche and audience country, then applies YouTube's 45% revenue share to show your estimated take-home RPM.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported YouTube payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
What is a good YouTube CPM?+
Long-form averages $6–$18 CPM, Shorts $0.05–$0.15, pre-roll ads $8–$25. Niche, geography and watch time push these up or down significantly.
What's the difference between CPM and RPM?+
CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually earn per 1,000 views after YouTube's 45% cut and unmonetized views.
What niche has the highest YouTube RPM?+
Finance, insurance and crypto consistently pay the highest RPM ($15–$40+) because each customer is worth thousands in lifetime value to advertisers.
Does Shorts CPM pay less?+
Yes — significantly. Shorts RPM averages $0.05–$0.10 vs $4–$10 for long-form. Shorts are best used to build subscribers who then watch your monetized long-form content.
Which countries pay the highest YouTube CPM?+
United States, Australia, Canada, UK, Norway and Germany consistently top the list. Tier 1 audiences pay 3–5× more than emerging markets.
What CPM do finance creators get on YouTube?+
Finance creators routinely see $20–$50+ CPM on long-form videos thanks to brokerage, fintech and credit card advertisers bidding for high-LTV customers.