YouTube

YouTube RPM Calculator

See your real YouTube RPM — revenue per 1,000 views — adjusted for niche, country and placement. RPM = what you actually keep after YouTube's 45% cut and unmonetized impressions.

Monthly views

Placement

Content niche

Primary audience country

Advertiser CPM

$9.30 – $27.90

per 1,000 ad impressions

Your RPM

$5.12 – $15.35

after 45% YouTube cut

Estimated earnings

$2,557.50 – $7,672.50

for this view count

Pro tips

RPM is always lower than CPM — YouTube takes 45%
Long videos with multiple mid-rolls compound RPM
Tier 1 audiences (US/UK/CA) drive the biggest RPM jumps
Re-uploads of the same content hurt RPM — make originals

Why RPM matters more than CPM

RPM is the only number that translates into your bank account. This calculator uses real benchmark CPMs adjusted by niche and country, then applies YouTube's 45% cut to show what you actually take home.

How we calculate

Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.

Assumptions. We blend publicly reported YouTube payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.

Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.

FAQ

What's the difference between CPM and RPM?+

CPM is what advertisers pay per 1,000 ad impressions. RPM is what you actually earn per 1,000 video views — after YouTube's 45% cut and after unmonetized views are factored in.

What's a good YouTube RPM?+

$2–$8 RPM is typical for English long-form content. Finance, business and tech channels often see $10–$30+. Shorts RPM averages $0.05–$0.10.

How do I increase my RPM?+

Choose a higher-paying niche, target tier 1 countries with English content, make videos 8+ minutes long to enable mid-rolls, and improve audience retention to lift ad fill.