YouTube Sponsorship Rate Calculator
Stop guessing your YouTube brand deal rate. Get a fair sponsorship price based on your average views, engagement and integration type.
Pro tips
- Always quote a range — gives room to negotiate
- Dedicated videos can charge 2–3× a midroll integration
- Bundle usage rights or exclusivity for 25–50% extra
- Track and screenshot performance for repeat deals
How brands actually price YouTube sponsorships
Most brands start from CPM ($15–$30 per 1,000 average views) and multiply by an integration depth factor. This calculator combines both inputs plus your engagement rate.
How we calculate
Data sources. Public creator earnings reports, official platform payout disclosures, ad-tech benchmarks (e.g. published CPM/RPM ranges) and aggregated data shared by creators in our community.
Assumptions. We blend publicly reported YouTube payout data, industry RPM/CPM benchmarks and creator-shared earnings to build niche-weighted ranges. Numbers are interpolated from real ranges — not pulled from a private ad account. RPM (revenue per 1,000 views) and CPM (cost per 1,000 impressions) vary heavily by niche, region, seasonality, watch time and audience demographics.
Estimates only. All results are illustrative estimates, not financial advice or a guarantee of earnings. Actual payouts depend on your specific account, monetization status, advertiser demand and platform policy changes.
FAQ
How much should I charge for a YouTube sponsorship?+
Industry standard is roughly $20 CPM for a midroll — i.e. $20 per 1,000 average video views. Adjust up for high engagement, dedicated videos, or premium niches.
What's a fair preroll vs midroll vs dedicated rate?+
Preroll usually pays ~60% of midroll. Dedicated videos pay 2–3× midroll because the entire video is the sponsorship.